Dato’ Yeong Sing Chee DPMP, JP | Malaysian
Chief Executive Officer
Dato’ Yeong Sing Chee is the founder of YSC Agro Group Berhad and the Originator of YSC Swiftlet Farm Interest Scheme. He is the Chief Executive Officer of YSC Agro Group Berhad.
Having started early in his working career, he was primarily involved with property construction and has handled a number of residential and commercial construction projects with estimated gross development value (GDV) worth over hundreds of millions ringgit. His experience and business foresight in diverse backgrounds such as property development, property construction, manufacturing, trading of new and used cars, credit and leasing, property management and marketing is invaluable to the Company.
He got involved with swiftlet farming since 2007 and has embarked on growing the business successfully by expanding more swiftlet housing to markets locally and abroad, including Indonesia and Thailand. Dato’ Yeong has a wide range of network in trading bird nest, dealing with swiftlet consultation and importers and exporters of swiftlet products nationwide, and region wide including Indonesia, Hong Kong, China, Thailand, Singapore, Taiwan, the Western and Middle East countries.
Dato’ Yeong is the former Perak State Assemblyman for the Aulong Constituency, from 1999 to 2004. As a down-to-earth and well-respected person, he has been actively contributing his time serving the Taiping communities. He was awarded Justices of Peace (JP) and Datukship by the DYMM Sultan of Perak in 2003 and 2004 respectively.
Raymond Yeong Hym-Hung | Malaysian
Mr. Raymond Yeong Hym-Hung, born 1985, Malaysian, was appointed as Director to the Board of the Management Company on 8th June 2009.
Mr. Raymond Yeong graduated with a Bachelor of Economics & Finances Degree from Curtin University of Technology (Perth) in 2006 and a Diploma in Business Commerce from Canning College (Perth) in 2004. He started his career as a Real Estate Negotiator dealing in property transactions. He has been involved in swiftlet farming activities since year 2007 and attended many seminars, workshops, forum and consultation studies related to swiftlet farming.
He has also visited near to a thousand of swiftlet house both locally in Malaysia as well as in Indonesia and Thailand. He has wide experience in sales and marketing activities of swiftlet products and managing the bird’s nest trading business locally and exporting market. He has wide range of network to source bird’s nest traders.
He involved in a few Associations and Corporation related to swiftlet farming industry. He joined as a member of the North Perak Edible Bird-Nest Harvester and Merchant Association and was elected in the Committee as an Assistant Treasurer in Year 2010. He represents the association to most of the functions and meeting with Government Agencies and Malaysia Bird’s Nest Federal Association.
Choong Kar Keat | Malaysian
Swiftlet Independent Consultant
Mr. Choong Kar Keat was appointed as Swiftlet Consultant of the Company.
As a professionally trained musician, Mr. Choong has considerable experience in managing sound system and equipment for swiftlet farming since 2003. To date, he has managed countless successful swiftlet houses nationwide, and had invented loads of swiftlet sound types including Internal Sound, External Sound, Mating Sound, Baby Swiftlet Sound etc. customized according to the design of swiftlet building, location and others.
Mr. Choong graduated from various sound and music schools including Violin Grade 8 (1995), Piano Grade 8 from Associated Board of The Royal Schools of Music London (1995), Theory of Music Grade 8 from Royal Schools of Music London (1995), Electone Grade 5 from Yamaha Music Foundation MAL (1994), Music Production & Engineering Diploma from Digital Music System MAL (1994) and Recording Arts Specialized Associate Degree from Full Sail Centre USA (1997).